Episode 4

How to lead in a 24/7 media environment?

Published on: 28th April, 2026

This episode features scholars Stephen Lezak and Ben Weissenbach discussing their work on climate change storytelling, the evolving media landscape, and how to effectively communicate environmental issues. They explore long-form journalism, the importance of trust and moral authority in media, and practices to reconnect with nature amidst a fast-changing world.

Key topics

The role of storytelling in climate change communication

Challenges and opportunities in long-form journalism

The importance of trust and moral authority in media

Practices for reconnecting with nature and grounding stories

The impact of media environment on climate storytelling

Chapters

00:00

Navigating the Modern Media Landscape

02:49

Personal Stories and Climate Change

05:57

The Shift in Storytelling

08:53

The Need for Diverse Narratives

11:59

Challenges in Long-Form Journalism

15:14

The Role of Technology in Storytelling

17:54

Finding Authenticity in Media

21:07

Reconnecting with Nature

24:11

The Importance of Craft in Storytelling

26:54

The Future of Journalism

30:06

Voices of Trust in Media

33:01

Ground Truth and Connection

36:13

Celebrating Beauty in Storytelling

All Episodes Previous Episode
Show artwork for So, now what?

About the Podcast

So, now what?
So, now what? Gates Cambridge
Fed up with bad news story after bad news story? So, now what? is the podcast from Gates Cambridge, a cutting-edge scholarship programme for international postgraduates at the University of Cambridge. The podcast is for anyone looking for ideas, vision and optimism about how we can practically tackle some of the world's most complex and challenging problems. Scholars from a range of different backgrounds and disciplines will share the actions they are taking to change the world for the better.

About your host